- · There is no shortage of articles, books, consultants, etc. to get insight on how to write, so let’s focus on the proof by going to three sources: trusted recruiter, HR and colleague in role who would hire you/colleague in similar role to get their honest opinion if it does anything to want them to learn more.
- · I recall sitting with Marcia Ballinger (Keystone Search and author of “The 20 Minute Networking Meeting”), it was providing less, not more, and being specific and relevant terms that improved a resume’s appeal – the goal was to think from the viewpoint of the reader to whom you are sending. This is why you need a couple of different viewpoints and most likely a couple different versions of your resume so you give the reader something of interest.
- · Your network: This is the most important item since a positive recommendation from a former employer or colleague with whom you’ve shared your skills (work, for non-profit, etc.). Talk with each person, preferably face-to-face, to ask them for their recommendation and provide them specific areas where you want them to emphasize your skills (don’t worry about personal traits like integrity, etc. – your colleague will only give a recommendation if they feel that is true). You can even write a short and specific recommendation to put on your LinkedIn profile.
- · Examples of work: With file sharing sites, like Dropbox, etc., you can share examples of your work or additional details about your background that do not fit on resume. To show the scope and depth of my experience in Finance, I built a simple a grid with the typical functions of a CFO in the 1st column and the next columns with years of experience and specific examples. I also have actual work (I’ve sanitized by removing name and sensitive data) to show how I approached an issue and style of communication. I usually embed the hyperlink to the proof of work in my cover letter, e-mails, etc. – just to get them immediate access. I was surprised to find that people looked at the files more often than I expected. Here’s some starter ideas for presenting your background differently: Alternatives for Presenting Your Background
- · Social media: It’s free and easily accessible by everyone. Set up account(s) specifically for business and use them to show content. I wrote “Using Twitter to Promote Yourself” several years ago and the principles apply for any social media outlet. Remember, don’t expect people to be following you in real-time – they will scan what you’ve written or posted.