Changing the face of job sites?

Wednesday 15 July 2009



This is something that we really set out to do from day 1 - and with everyones support it is changing peoples lives.

The hard thing to do in the UK, sometimes is offer something different. Many people have set ways of doing things that have worked. So why change? Change is another topic thats hard for people, if it's not broken why fix it etc... well many people have tried before to alter a perfectly respectable model.

You post jobs on a website, people visit the website and then apply for the jobs. Its called a job board - it's certainly nothing new and here you can see its been around for a long time (1993) which is, believe it or not, 16 years!

So whats TwitJobs and social media going to do to change the face of job sites? Well, we have a job board too, its pretty similar to the other job boards out there in terms of what it provides. For employers, they can post jobs to our site and candidates can then apply for the jobs - easy huh? But thats not whats different.

Also, whats not really that different is the fact we can broadcast jobs and links to other sites hand in hand. For instance - we can broadcast/tweet jobs from our site (our job board) and also 'compete against ourselves' by also broadcasting links to other businesses career pages, and specific landing pages of their choice. Thats unique, but not changing the face of job sites, so what is?

SOCIAL MEDIA. I've been working in social media for a number of years now, and have worked on many projects for many large and small clients around the UK, Europe and the USA and the one thing that makes any social media campaign successful, is...ready? Sharing.

Sharing information, sharing links, sharing photos, sharing videos, sharing experiences. No social media project or campaign would ever work if there was no sharing involved. It just does'nt happen. It's like a viral campaign that never goes past the first person.

TwitJobs is using one of the most sharing communities on the web Twitter.com and jobs are not only being fed into peoples life stream, but people can share amongst 100's/1,000's/10,000's of their followers instantly.

Imagine, if you were on a job site, lets say it was TwitJobs for instance, and looking at the job board you saw a brilliant job, but it was'nt for you. Would you email it to a friend? Possibly. Would you email it to 10 friends? probably not, would you email it to all your email contacts? definately not!

With Twitter, Friendfeed and Facebook as key examples - its incredibly easy and instinctive to re-tweet or share links/information/stories and jobs amongst your followers without a second thought. The way of thinking is reversered - and you're now thinking, "this might be good for one person who happened to tweet about digitial media earlier". Suddenly that broadcast has been re-broadcast to 1,000's of more people that could see a benefit - and the chain of re-tweeting continues...

TwitJobs has a lot more planned to really do a lot more to bring job sites into the social media age - who knows, some of the larger job sites might start taking twitter more seriously, and using it as a interaction platform rather than just a "feed"

But as a London based business that has grown from an experiment and zero followers to over 34,000 followers in almost exactly 4 months, over 50 jobs constantly advertised on the site, more jobs added every day - and most importantly people are getting into work by using our service. That gives me incredible satisfaction and desire to keep on building, adding new services and increasing our exposure to continue to be the largest social media job site for years to come.

Hope you can enjoy the journey with us.


Jason
Founder/CEO



http://TwitJobs.co.uk - Jobs Fed Into Your Life

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