Do One Thing Incredibly Well

Theres certainly a temptation or has been over the past few months to suddenly become an expert in everything!

Thats certainly the case in the online world today.

The amount of people iv'e come across personally who are experts in PPC, SEO, Social Media, Communication, Digital Marketing, Interaction Specialists, Engagement Masters etc etc

On their twitter profiles they list all these areas of expertise, or ask us via a social network we cover for a job covering all of these specialties.  Training, learning and personal professional development I think are core drivers that you have to be constantly looking at in 'the digital world' today.  But sticking to the one thing you have the most expertise in, experiences, successes, learns whatever it is that you feel most passionately about - that needs to remain your core skill set.

Its the same for brands.  It's OK with things like coke - then we've got diet coke, vanilla coke, cherry coke etc - thats alright.  But so many companies fail by trying to do so many different things.  Taking their brand to new places to dip their toe into new markets, risk a whole bunch of resources and time and lose, big time.

Think about your ideal job title, your perfect role and then what that is actually going to include in the day to day activity.  Is this really what you love? What you believe passionately about and what you can excel in? - If it is, then interview successes have to be more of a formality rather than a popularity competition.

Passion, desire, belief - these are things that will or won't come across in an interview.  No matter how good you are at going to a job interview for a stop gap job.  These are sometimes things we have all had to do in our life at some point.  But if you can find the job that you are clearly the obvious first choice, why would you spend time applying for anything else?

For that one job, you will have the passion, desire and commitment to write a superb cover letter, customize your CV specifically for the role and that will come across in volume to the hiring manager.

Iv'e spent a long time working in the online space - and my passion is social media.  I live it, breath it 24/7 - 365 days a year - ask anyone that knows me! - But other areas we are working in, i'm learning - and whats more important I'm keen to learn more so that TwitJobs can continue to provide a fantastic service for its 100,000's of users searching for jobs with us every month.

Be open to new opportunities - but focus on your core passion...after all, we spend a lot of time at work, i'm lucky - I do something I love.

Jason

You can search 100's of jobs in your local area (by keywords and location) just by going to http://TwitJobs.net - think about YOUR perfect job, and let us help you find a job you love.

http://TwitJobs.net




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