Morgan Stanley has released the latest Mobile Internet Report studying innovations in technology.
If you have a spare few hours, you can read the full 400+ page report, or browse through the presentation slides.
Mobile internet is not a fad and the recruitment industry needs to sit up and start to look at this powerful platform being used in more detail. Earlier in 2009 at Digital Britain, I was amazed at just how many people didn't realise that Twitter could be used on a mobile device (as simply as sms), let alone all the applications like Tweetie and now Tweetdeck that have been rolled out (and continue to roll out) since then.
Most of the companies you come across in the UK and USA today are being run day-to-day recruitment are desktop based which requires costly overheads and resources. Recruitment systems, job boards and career websites need to upgrade their current technology and become mobile optimised to take full advantage of this growing medium. Often sites, are just unaware of the growing popularity of mobile, due to the enhancements of mobile devices over the past 18 months. Luckily - as TwitJobs is optimised for mobile, and our 'outward facing' content is delivered through social media communication platforms, it means for many months now, people have been able to apply for jobs using their mobile devices and TwitJobs together.
In fact, the first person ever to get a job using our service was actually on a bus to the job centre (or unemployment office) in London - they were able to apply via their iphone, get a call back and then attend the interview without even being on a netbook or desktop computer. When you stop to think about that, it becomes an area that more and more job boards are not ready, or not even close to being ready for.
Innovation in technology – and the creation (and destruction) of wealth in its wake – follows a pattern. As each new computing cycle unfolds, roughly once a decade, the number of devices and users rises by a factor of ten. From mainframe to minicomputer, PC, desktop Internet, and now the mobile Internet, more and more people benefited from faster processing power, better user interfaces, smaller form factors, lower prices, and expanded services.
The key points to take away from the report are...
- Material wealth creation / destruction should surpass earlier computing cycles.
- The mobile Internet is ramping faster than desktop Internet did.
- Five IP-based products / services are growing / converging
- Apple + Facebook platforms serving to raise the bar
- Decade-plus Internet usage / monetization ramps.
- Massive mobile data growth
- Emerging markets have material potential for mobile
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