Hows social media helping recruitment?

The last few months we have certainly learnt a whole lot at TwitJobs, some of it interesting, some of it painful but all of it is necessary for us to continue to progress and grow as a business.  It's a fantastic growth surge with a lot of knowledge building all the time through our small team.

These learns have been vital and will continue to be vital to our businesses continued growth.  But the simple facts remain, every day people are talking about social media.  Facebook itself has grown into a global animal of a social network with 100's of millions of users on a daily basis - that's just one network that businesses just can't continue to ignore.

LinkedIn has been the professional choice for businesses to hook up and maintain contacts for the last few years.  It's an incredibly valuable tool for any business looking to meet new people or just maintain contacts you have connected with over the years.  Very valuable information indeed.

These two networks as examples both have incredible power alone.  This is what social media is all about.  Preferred choices of ways of communication, whilst utilising the platforms features and benefits.

It continues to amaze me how many experts in social media and particulately the recruitment agencies that claim to understand social media, completely fail at making it work for their business.  A blog, a twitter profile and a facebook page is not 'doing social media'.

Without naming names, (and I could list a dozen right now) companies that have blogs that dont get updated for months.  Twitter profiles with 10 followers, and just a rss feed plugged into it.  Facebook fan pages with 500 fans, that they never do anything for - so why are they fans?

But - having said all of that, for some people it's a confusing space to operate in.  Some of these businesses have been established for many years and the people running the businesses just don't think others are interested in their business, certainly in that way anyway.

Its a really important aspect for recruiters to start considering.  If they are recruiting lets say a "Head of Social Media", do you advertise the job in the same places you have been for the last 5 years? - Do you use a job board aggregater just to get a whole bunch of cv's to pass on (and hopefully impress) your client?

The businesses I have spoken to don't want 100's of CV's (or resumes) from agencies.  They want 4-5, hoping that they can perhaps see 3 of them and hire 1.

OK, so quality is the issue? - but how are you going about quantifying the quality? - theres a simple shift to other ways to find the better people.

Right now, there are many, many talented people who are early adopters in this social media space.  How can a recruitment consultancy (and lets say they specialise in social media) advertise positions in non-social media spaces?

TwitJobs continues to innovate and lead in this space today, and into the future.  Our worldwide beta launch is just the tip of the iceberg for a whole bunch of new innovation that we will continue to bring to talented people around the world.  How can we measure this?  Take a look at our site and see how social media should be done.

We appreciate everyones support and fantastic attitude to share our content.  Social media is not rocket science, it's what businesses have been doing for years - talking about themselves, their products and the services that they provide - its just another channel to do so.
  
Jason

TwitJobs WorldWide
TwitJobs UK