Power of a Marketing Plan

Don’t let the title mislead you, this is not a multi-page plan on how you will approach your search.

It’s one page. Whew.

It’s also the most powerful tool to in your networking; because it gives people the specific direction they need to help you. If you ask someone to help, the ‘AFTER’ statement below will give them the ability to ‘think’ of connections.

Before: “I’m looking for a senior-level finance position in a company that is seeking a leader”

After: “I am looking for a CFO role at a privately held service firm over $500 million in Atlanta. Firms like ABC Architecture, DEF Call Centers or GHI Industries.”

A marketing plan takes that statement and puts it on one page (along with a bit more on your background), which can be sent before a meeting, used during a meeting as a discussion tool and as a follow-up.

A marketing plan tells people the role you seek, a resume shows you have the experience to rock at it.

http://candidateschair.com/wp-content/uploads/2009/01/marketing-plan-outline-candidates-chair.pdf

Here is an example of a marketing plan – use it as starter for your own.

Good luck today.

Mark Richards

www.candidateschair.com
Job Search from a Candidate's Perspective - Advice and tools for search organization and networking
Candidates Chair LinkedIn Group:
http://www.linkedin.com/groupRegistration?gid=2328268



http://TwitJobs.co.uk - Jobs Fed Into Your Life