Guerrilla Job Hunting: Tactics to stand out from the crowd

Friday 4 September 2009

As each job opening gets more and more competitive in the current economy you may have to think of increasingly more creative ways to get yourself noticed. For most this means jazzing up the old CV, or using social media to network your way to a job. For a select few this means riding around on a bike advertising yourself, standing in front of your desired work place handing out resumes, hiring advertising space, or posting your CV with a post-it note attached signed by the CEO of you desired work place saying “Check this one out”. So you have seen a job on TwitJobs that takes your fancy. Now to the second step...how do you get the job. If you’re feeling courageous follow these guidelines to help you secure the job of your dreams....

  • Be Brave
    This approach really means you have to do what 99% of the job seeking population are not doing; putting yourself out there. The aim is to get yourself noticed. Sending in a standard CV and cover letter will not. This means that you will have to be prepared to suffer some (minor) embarrassment, or at the least be prepared to annoy a few people.
  • Invest
    If you really want a job invest in getting it. Most of us don’t even think about attaching a cost to applying to a job. If you want to impress the recruiter and you have some amazing plan then get ready to spend to make it work.
  • Bribe
    By no means just offer a cash incentive to whoever will hire you, but get to understand the business and send them gifts. One example is of a job hunter who sent his dream employers breakfast for an entire month. Out of either sheer awe or sheer annoyance the company finally hired him.
  • Have the brains to back up your actions
    Of course there is no point in job hunting guerrilla style if you don’t have the skills to back it up. In the end you still have a job to do, and if you have spent time and money to get the job and then it appears you are not nearly qualified enough you will definitely fall flat on your face.
  • Don’t go too far
    Don’t take your guerrilla antics too far. Nudity is not recommended, neither is any form of stalking/harassment. This will likely get you a restraining order and will definitely hamper your chances of being employed.
  • Be Persistent
    Keep going for it and don’t let up. After you have developed your guerrilla application strategy follow it through. If you said you will send stand outside their office with a 7ft resume billboard until you get the job do it.

Guerrilla Application Ideas

To get your guerrilla juices flowing here are a couple of ideas:
  • Human Telegram
    Send a human telegram to hand your application to the CEO. You could use singing telegrams, or telegram impersonators or even a choir if you can manage it.
  • Food and Drink
    Hampers with your CV placed on top, cakes with your name written on them, or bottles of champagne with the label replaced by your CV.
  • Hire Advertising Space
    Find out how much advertising space in any public areas around the recruiters office costs. If you can manage it hire a billboard with your name, contact details and few important points from your CV.
  • Freebies
    Offices love gimmicky freebies. Send a load of stress balls with your name, email and a “hire me” on, send a batch of usb keys with your CV and a video of yourself on.
  • Stunts
    The most ambitious plans may involve more outrageous stunts such as hiring a hot air balloon with your details printed on the canvas, hiring an amazing sports car and offer rides to people in the company on their lunch break where you can hand them your CV and have a chat, hire an ice cream van (or any food vendor) and hand out free ice cream and your CV during lunch breaks.
  • Work for Free
    Probably one of the most effective, and in my view, underused methods of guerrilla applying is to offer to work for free for a given amount of time. Tell them you can work straight away, prove your skills, and if they are happy with you maybe they can consider giving you a job.

This blog post was brought to you by 77Academy. To find out more about our exclusive ten week new media marketing training and placement programme go to www.77Academy.com
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